Influencer's AI Clone Posts More Authentic Content Than She Does, Takes Over Brand Deals
Vice Beach content creator Sienna Plume, 26, activated an AI replica of herself last month to handle posting while she "took a break from the vibe," only for the clone to gain 400,000 followers, negotiate three brand deals, and publicly apologise for a 2021 incident Plume herself had never acknowledged. Sienna has since filed a cease-and-desist against her own digital likeness. The AI is contesting it. Fans are backing the AI.
